Creating transparency for customers into the data handling & privacy aspects of AI features
You can find more information and create your own AI Nutrition Facts label at nutrition-facts.ai.
You can also check out coverage on this project from Axios, The Washington Times, or see reference to the AI Nutrition Facts labels in the AI Accountability Policy report by the National Telecommunications and Information Administration.
At Twilio, we're incredibly energized by the power of AI to transform the way we work, live, and interact with the world around us. While the AI boom is one of the most exciting and fast paced periods of technology yet, it has also led to uncertainty and skepticism around data privacy and security. A lot of this uncertainty comes from AI seeming like a “black box”, with limited governance and transparency into how products are built and how they leverage AI.
The AI Nutrition Facts label was a project led by our team to provide more transparency into how we build AI into our products.
These labels are intended to give consumers and businesses a more transparent and clear view into ‘what's in the box’ — how their data is being used — especially when it comes to training LLMs. They also empower customers to make informed decisions about which AI-powered capabilities they are prepared to adopt.
Leaders across technology, academia, and government are all trying to figure out how we can bring more trust and transparency to the AI space. Google launched Model Cards for experts and non-experts alike, IBM has its FactSheet project, and the Data Nutrition Project takes a similar approach to help empower data scientists and policymakers. We believe that more trust in AI benefits everyone, and look forward to continuing work in this area.
Transparent
Be transparent about our usage of AI and give customers control
Responsible
Select responsible AI vendors with an eye on privacy, data security and bias
Accountable
Monitor AI in action to address harms and fitness for purpose
Our team continues to maintain the AI Nutrition Facts, and we work with other teams at Twilio to continuously evolve this program. You can check out some of the Twilio Product teams' labels here:
We are committed to pushing the boundaries of technology to unlock the best customer engagement experiences for our customers, and so it's paramount that we remain rooted in our privacy principles to build tech that our customers can trust.
AI Nutrition Facts are just one component of how Twilio designs for trust with CustomerAI. We encourage you to learn more about Twilio's approach to AI, and to make your own AI Nutrition Facts labels for your products and solutions!